Afifa Mujahid
Postgraduate Research Student
MBA, MS
About
My research project
Exploring the Impact of AI on the Well-Being of the Ageing Population : The role of Companion AI in Hospitality SectorConsumers develop relationships not just with their fellow human beings but with other non-human entities, for example, brands (MacInnis and Folkes, 2017), robots (Ho et al., 2018), and pets (Allen et al., 2002). The non-human entities gaining popularity are artificially intelligent (AI) agents used for day-to-day human activities like domestic assistance (Singh, 2021). There is an incessant need to understand better these agents (Marketing Science Institute, 2020). So, I wish to draw attention to the conversational AI agents as a certain type of AI capable of conversing like humans and giving companionship, too (Sætra, 2020).
Supervisors
Consumers develop relationships not just with their fellow human beings but with other non-human entities, for example, brands (MacInnis and Folkes, 2017), robots (Ho et al., 2018), and pets (Allen et al., 2002). The non-human entities gaining popularity are artificially intelligent (AI) agents used for day-to-day human activities like domestic assistance (Singh, 2021). There is an incessant need to understand better these agents (Marketing Science Institute, 2020). So, I wish to draw attention to the conversational AI agents as a certain type of AI capable of conversing like humans and giving companionship, too (Sætra, 2020).