Nguyen Thi Kim Ngan
Postgraduate Research Student
MSc in Tourism Management, Bournemouth University
About
My research project
Tourist perspectives on luxury hotel brands: Sustainability as the added value of experiencesMy research project explores how tourists perceive luxury hotel brands in relation to their sustainability practices and how these perceptions influence the overall guest experience. In a hedonic context, this research examines which sustainable initiatives enhance the perceived value of luxury stays and how these initiatives influence tourists’ brand loyalty, satisfaction, and decision-making.
Supervisors
My research project explores how tourists perceive luxury hotel brands in relation to their sustainability practices and how these perceptions influence the overall guest experience. In a hedonic context, this research examines which sustainable initiatives enhance the perceived value of luxury stays and how these initiatives influence tourists’ brand loyalty, satisfaction, and decision-making.
My qualifications
2015
MSc. Tourism Management
Bournemouth University
2013
Bachelor of Tourism and Hospitality Management
National Economics University