Examining the resilience of hospitality companies during the Covid-19 pandemic

This project studies the resilience capacity and real-time adaptive strategies hospitality organisations need in order to sustain the Covid-19 pandemic. 

Overview

Dr Tracy Xu is working with Mark Ashton and Dr Yanning Li to study the resilience capacity and real-time adaptive strategies hospitality organisations need to have in order to sustain in the Covid-19 pandemic.

This project aims to provide insights into how business strategies for hospitality organisations may be better formulated to build sustainable competitive advantage.