¿Û¿Û´«Ã½ Live Commerce project
Start date
March 2021End date
September 2021Overview
SHTM academics at ¿Û¿Û´«Ã½ are joining forces with Arcom IT and ¿Û¿Û´«Ã½ County Council in developing the UK’s first, local live-commerce platform that brings together ¿Û¿Û´«Ã½â€™s stakeholder groups from local businesses to public service providers to residents and visitors. The innovative online platform works to bridge online and traditional offline commerce and services and to increase usage and footfall of ¿Û¿Û´«Ã½â€™s town centres.
Funding amount
£10,000
Funder
SME Innovation Voucher
Team
Principal investigator
Dr Bora Kim
Deputy Head of SHTM (Education), Director of Studies; Associate Professor
Biography
Dr. Bora Kim is a Senior Lecturer in Hospitality Management. She examines managerially-relevant questions in the tourism and hospitality industry from the perspective of strategic and financial management. Particularly, she examines how characteristics of executives and corporate governance influence managerial actions and firm performance.
Bora's research focuses on how executive characteristics and corporate governance influence managerial actions and firm performance. Her work also explores the integration of Environmental, Social, and Governance (ESG) factors and the role of Corporate Social Responsibility (CSR) in transforming business practices. She has a strong interest in promoting equality, diversity, and inclusion (EDI), and is committed to using strategic leadership as a means to foster positive social change.
She is a Fulbright Scholar, having earned her Ph.D. and MSc in Hospitality Management from Pennsylvania State University, and holds a BBA in Hotel Management (Summa cum laude) from Kyung Hee University. Bora's international education and diverse experiences across continents provide her with a global perspective on the impact of tourism, allowing her to bridge theory and practice in her teaching and research.
Co-investigators
Dr Lorna Wang
Associate Professor in Marketing and Revenue Management/Co-Director, Centre for Research on Ageing and Generations
Biography
Lorna joined ¿Û¿Û´«Ã½ in September 2017. She holds a PhD from Oxford Brookes University. She serves on the editorial boards of a number of leading hospitality and tourism management, revenue management journals. She also holds ¿Û¿Û´«Ã½ing Professorship at University of Angers (France) and regularly gives talks in various Universities in Europe and in China.
Prior to her academic career, Lorna held a number of managerial positions such as Marketing Director and Rooms Division Director in China and in the UK. She won the ‘Lord Forte Award’ from the Institute of Hospitality in London in the year 2000. In China, she worked with ‘Guo-An Hotel Corporation’ based in Beijing, where she led her team to win ‘the Best Service Award’ from Beijing Tourism Administration Bureau after hosting ‘the 11th Asian Games’ in 1990. It was one of the first mega-events hosted by China and she was awarded as ‘Service Pacesetter’ in recognition of her personal contribution.
Research themes
Find out more about our research at ¿Û¿Û´«Ã½: